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Summaries And Practice Tests In Marketing
de Argentina Velea
Cod produs: 0000120049
Editura: Universitara (Zamolxe)
Data aparitie: 2015
Editie: Editia I
ISBN: 978-606-28-0296-7
Numar de pagini: 216
Disponibilitate:
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14 de zile drept de retur. detalii
RETHINKING AND REINVENTING MARKETING/7
1. Starting up/7
2. Vocabulary/8
3. Reading: Building customer relationships - increasing customer loyalty/11
4. Language Review/15
5. Translation Exercises/17
6. Writing Letters /42
7. Practice Test /44
CUSTOMERS AND PRODUCTS
Starting up /48
Vocabulary /49
Reading: Problem analysis vs. decision making /51
Language Review/54
Translation Exercises/57
Writing Letters of Application (I) / 66
7. Practice Test /67
APPROACHING NEW CUSTOMERS /71
Starting up/ 71
Vocabulary /72
Customer Centrality/74
Language Review/77
Translation Exercises/80
Writing Letters of Application (II)/119
Practice Test /119
DEVELOPING NEW PRODUCTS /123
Starting up /123
Vocabulary /123
Reading: Products, service marketing and branding strategy /125
Language Review/139
Translation Exercises/142
Writing Letters of Complaint and Aology/160
Practice Test/ 161
NEGOTIATIONS /165
Starting up/ 165
Vocabulary/165
Reading: The New Age of Negotiation /167
Language Review /183
Translation Exercises/185
Writing Letters of Complaint/201
Practice Test / 202
List of irregular verbs / 207
BIBLIOGRAPHY /214
1. Starting up/7
2. Vocabulary/8
3. Reading: Building customer relationships - increasing customer loyalty/11
4. Language Review/15
5. Translation Exercises/17
6. Writing Letters /42
7. Practice Test /44
CUSTOMERS AND PRODUCTS
Starting up /48
Vocabulary /49
Reading: Problem analysis vs. decision making /51
Language Review/54
Translation Exercises/57
Writing Letters of Application (I) / 66
7. Practice Test /67
APPROACHING NEW CUSTOMERS /71
Starting up/ 71
Vocabulary /72
Customer Centrality/74
Language Review/77
Translation Exercises/80
Writing Letters of Application (II)/119
Practice Test /119
DEVELOPING NEW PRODUCTS /123
Starting up /123
Vocabulary /123
Reading: Products, service marketing and branding strategy /125
Language Review/139
Translation Exercises/142
Writing Letters of Complaint and Aology/160
Practice Test/ 161
NEGOTIATIONS /165
Starting up/ 165
Vocabulary/165
Reading: The New Age of Negotiation /167
Language Review /183
Translation Exercises/185
Writing Letters of Complaint/201
Practice Test / 202
List of irregular verbs / 207
BIBLIOGRAPHY /214
Data aparitie | 2015 |
Editie | Editia I |
ISBN | 978-606-28-0296-7 |
Loc aparitie | Bucuresti |
Numar de pagini | 216 |
Tip coperta | Necartonat |
Autor | Argentina Velea |